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A Journey Through Performance Testing

What is Performance Testing? Performance Testing in general, is a name given to tests that are used to check on how a system behaves and performs. It examines the responsiveness, scalability, stability, speed, reliability, and resource usage of your software and infrastructure. Different types of Performance Tests provide you with different data. Before conducting a … Continue reading “A Journey Through Performance Testing”

Achieving Product-Customer Fit Using a Value Proposition Canvas

The end goal of any entrepreneur is to generate profit through the products they are working on. To reach this goal these individuals simply need to ensure that the values they offer to the end customers through these products are needed and worth the customers spending their hard earned money on.  However, Simon.Kucher & Partners … Continue reading “Achieving Product-Customer Fit Using a Value Proposition Canvas”

The Role of Big Data & Data Science in Today’s Marketing World

Back in the day, Marketing was a top-down process that is creative-led. We call that “Mass Marketing”.Where some brilliant minds get together and come up with slogans and phrases, which will push downto the audience hoping that they will resonate on it. It’s creative, but basically it’s guesswork. They had focus groups to try on … Continue reading “The Role of Big Data & Data Science in Today’s Marketing World”

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