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Latest Posts
The Emotional Effects of Colors
When it comes to building a memorable brand, you need a color scheme that reflects the personality of your brand and fits in with your story. Color is a vital component of your visual branding strategy. Different colors have different connotations. In order to improve your visual brand identity or the connection with the real … Continue reading “The Emotional Effects of Colors”
Achieving Product-Customer Fit Using a Value Proposition Canvas
The end goal of any entrepreneur is to generate profit through the products they are working on. To reach this goal these individuals simply need to ensure that the values they offer to the end customers through these products are needed and worth the customers spending their hard earned money on. However, Simon.Kucher & Partners … Continue reading “Achieving Product-Customer Fit Using a Value Proposition Canvas”
Chop-chop! It’s time to INVEST in User Stories!
User Stories! they do sound simple when we hear them for the first time. Surprisingly, it is not the case when taking up the actual job. Writing user stories in such a way to minimize the ambiguity, inter-dependency etc. while maximizing the value to the stakeholders is not always simple. I have encountered the same … Continue reading “Chop-chop! It’s time to INVEST in User Stories!”
Your Beginning Doesn’t Define Your End
Since childhood, I have been very fond of drawing. It fascinated me how I was able to express what is on my mind through drawings. Back then I didn’t have a passion to be an artist. I just liked drawing something whenever I had free time on my hands. When it came to A/L stream … Continue reading “Your Beginning Doesn’t Define Your End”
Moscow is not just a city in Russia
The scenic, historic city of Russia, would probably come into your mind when you hear the word ‘Moscow’. Would you be surprised to learn that Moscow is not just the capital of Russia but also a very important prioritization technique that is used to decide what should be built and shipped in project deliveries all … Continue reading “Moscow is not just a city in Russia”
The blurred line between BA and UX
In almost every project, tensions, conflicts and disagreements between Business Analysts and User Experience Engineers never end. But the above roles have much similar work than they may appear at first glance. Overlapping and distinct responsibilities of BAs and UXers might make them rethink where their specialized skills will be most useful and applied. While … Continue reading “The blurred line between BA and UX”
Pair Testing: How To Get The Maximum Out Of It.
Among many test techniques that are out there in Software QA discipline, Pair Testing has been a long-standing technique used by Quality Engineers to track and verify issues. But due to how it’s practised and the time constraints, pair testing tends to be left out. Knowing when to use Pair testing will enable you to … Continue reading “Pair Testing: How To Get The Maximum Out Of It.”
The Role of Big Data & Data Science in Today’s Marketing World
Back in the day, Marketing was a top-down process that is creative-led. We call that “Mass Marketing”.Where some brilliant minds get together and come up with slogans and phrases, which will push downto the audience hoping that they will resonate on it. It’s creative, but basically it’s guesswork. They had focus groups to try on … Continue reading “The Role of Big Data & Data Science in Today’s Marketing World”
Common Design Patterns every Test Automation Engineer should know
In software design, design patterns are created to solve common problems. This doesn’t seem to be widely discussed in software automation, because the topic sounds complicated. There are sophisticated design patterns used to solve complex issues in software development. Also there are easy to understand and easily adoptable design patterns that can significantly improve readability … Continue reading “Common Design Patterns every Test Automation Engineer should know”
