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The Role of Big Data & Data Science in Today’s Marketing World

Back in the day, Marketing was a top-down process that is creative-led. We call that “Mass Marketing”.Where some brilliant minds get together and come up with slogans and phrases, which will push downto the audience hoping that they will resonate on it. It’s creative, but basically it’s guesswork. They had focus groups to try on … Continue reading “The Role of Big Data & Data Science in Today’s Marketing World”

Common Design Patterns every Test Automation Engineer should know

In software design, design patterns are created to solve common problems. This doesn’t seem to be widely discussed in software automation, because the topic sounds complicated. There are sophisticated design patterns used to solve complex issues in software development. Also there are easy to understand and easily adoptable design patterns that can significantly improve readability … Continue reading “Common Design Patterns every Test Automation Engineer should know”

Importance of AI for test automation

Software Testing Evolution In software development life cycle, software testing has higher importance. Even though developers develop according to requirement, during testing only we make sure that everything meets the expectation. When looking at past decades, it is quite evident that software testing has gradually evolved. At the first stage, testing started only after the … Continue reading “Importance of AI for test automation”

Managing and leading project deliveries with remote teams

Managing and leading project deliveries with remote teams With the world facing challenges of unprecedented proportions due to the current COVID-19 outbreak, countries, governments, industries, organizations and individuals are all being forced to look at new ways of working to ensure that their economies function to some extent. For some organizations and individuals, this means … Continue reading “Managing and leading project deliveries with remote teams”

Investing on prevention vs investing on cure – Testing common vulnerabilities in the World Wide Web.

Do you remember the last time you lost something valuable, something that would cost you a sentimental value? Believe me it is better than the only breadwinner in the family losing their monthly income as the company they worked for lost more than $6 trillion each year, the reason behind it being the most critical … Continue reading “Investing on prevention vs investing on cure – Testing common vulnerabilities in the World Wide Web.”

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