A Tier 1 retailer records YoY revenue uplift of 190% with Big Data Recommendations
In late 2014, a Tier 1 retailer initiated a program with Zone24x7 to build a personalized omnichannel Big Data Recommendations platform.
At that time, our client was already a customer of the leading omni-channel personalization product used by most of the large retailers in omni-channel retail.
However, our client has made its mind to develop a solution from ground up due to many disadvantages and shortcomings of a commercial off the shelf solution.
First, it had to create an in-house team of experts in Big Data and Data Science. Next, it faced the challenge of convincing the internal key stakeholders on its ability to take on such a daring project in a relatively nascent field of technology within a short time period without losing ground to competitors.
The team had literally months to develop the first cut of a working Big Data recommendations solution and integrate it with its online store on time to be tested during the first peak holiday season in 2015. The plan was to test the new recommendations platform side by side with the commercial recommendations platform already in use to prove that it could deliver on its promise and secure further funding for the next phases of a multiyear commitment.
Retailers focus on multiple touch points during the customer journey to influence purchases. Our client required that the new solution provide recommendations to Desktop, Mobile, Tablet, Kiosk, and Native Apps (iOS, Android) and emails.
How We Helped
The online store of our client has offered the convenience of online shopping to millions of its customers since it was first launched in the year 2000.
Over the years, it has evolved to keep up with the latest technologies and trends. Many vendors have collaborated in these improvements including the industry leader in Omni channel personalization. In building the new solution from the ground up the Zone24x7 Big Data and Data Science specialists brought in many skills and expertise including the following.
- Our team worked on streamlining scattered data, data sources across the large retail organization and centralized them
- Expertise in data pipelining and Extract Transform & Load (ETL)
- Building and maintaining scalable storages using the latest technologies
- Implementing scalable, effective and efficient data processing
- Converting data into meaningful insights and then building visualization techniques using the latest tools to present the insights
- Integrating data and analytics to core business functions
- Taking big data and analytics solutions to production in quick time
To date, this solution is enhanced with more and more capabilities to supplement evolving customer needs and competitor offerings. The bespoke solution benefits from enterprise design standards and leading edge big data tools and technologies. It is also noteworthy to mention that the strong emphasis on product and program management played a key role in the successful production deployment of many increments of the solution with zero business disruptions.
Our technology specialists have achieved zero downtime of the solution even under peak loads as experienced during the peak week of Thanksgiving, Black Friday and Cyber Monday. We have successfully tested the solution up to 5000 transactions per second with milliseconds response times.